4C Earns Ad Tech Badge in New Program Designed to Make it Easier for Brands to Find Partners who can Meet their Unique Needs
Chicago, IL – November 10, 2015 – Today, 4C, a data science company, announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.
Companies in the Instagram Partner Program have expertise in at least one of three specialties — ad tech, community management and content marketing — to help marketers meet their objectives. 4C has been badged in Ad Tech for its advanced technology platform that helps marketers scale campaigns and drive significantly improved performance. As an Ad Tech badged partner, 4C will continue to deliver leading solutions across all Instagram ad formats including carousel, video views, app install, and website clicks and conversions. 4C has developed innovative functionality for brands on Instagram including:
- TV Synced Ads – pairs Instagram advertising with TV ads and content;
- 4C Affinities – advanced targeting built on predictive data science;
- Weather Sync – triggers ads based on current weather conditions or weather forecasts;
- Smart Groups – controls budgets, ad delivery, alerts and results across campaigns, ad sets, and ads at an aggregate level.
4C has built one of the only platforms to enable advertising across Facebook, Twitter, LinkedIn, Pinterest and Instagram through its certified API access. Advertisers using 4C’s platform achieve high degrees of success. In research conducted through TechValidate, 93 percent of clients using 4C’s Social Ads for Instagram saw brand awareness lifts of 10 percent or more. One leading consumer technology brand excelled on Instagram using 4C Affinities to deliver 32 percent higher advertising engagement than other types of targeting.
4C’s data science is built on more than 30 years of computational science research by Founder and Chief Scientist, Dr. Alok Choudhary, at prestigious institutions including Northwestern University. Its patented technology also leverages hardware and intellectual property acquired through Civolution and Royal Philips Electronics. 4C is the only company in the world that combines and analyses data at scale from social media, set-top boxes, and TV ad schedules as well as TV program and ad occurrences.
“Instagram is a valuable platform for brands that are looking to connect with a highly-engaged mobile audience,” said Lora Parker, Chief Operating Officer, Amnet Group US. “Through 4C’s advanced technology solutions, we can easily engage consumers in creative, meaningful and efficient ways across Instagram and other channels on behalf of our clients.”
“Brands continue to see strong engagement and excellent results from the visually impactful content on Instagram,” said Aaron Goldman, CMO of 4C. “We are thrilled to be a part of the Instagram Partners Program, which will serve as a useful guide for marketers to understand the unique capabilities of the various players in the ecosystem and highlight the innovative ways 4C is making TV and social media work better together.”
With a community of 400 million, Instagram is the place on mobile where marketers go to tell creative, visual stories to drive business results. The Instagram Partner Program will spur innovation to meet the diverse needs of marketers across the globe.
Go here to learn more about the Instagram Partner Program.
4C is powering the future of advertising through unique applications of data science and software engineering. Advertisers, agencies, media companies and content owners use 4C’s technology to improve effectiveness across TV, digital, social and mobile. The 4C Social Ads platform enables advertising across Facebook, Twitter, LinkedIn, Pinterest and Instagram through certified API access. The company also operates Teletrax, the largest global TV monitoring network covering more than 2,200 channels in 76 countries. Based in Chicago, 4C has staff in 17 worldwide locations across the United States, United Kingdom, the Netherlands, Germany, Hong Kong, India and Singapore. Visit www.4Cinsights.com for more information.