Integrated solution allows marketers to “learn through earned” and amplify Pinterest placement with paid media
CINCINNATI – November 5, 2015 — Ahalogy and 4C, both Pinterest Marketing Developer Partners, have teamed up to provide end-to-end Pinterest marketing solutions across owned content and paid media. By combining Ahalogy’s unique content sourcing and earned optimization technology with 4C’s leading software for advertising activation and analytics, brands are now able to test and learn via earned content engagement, and promote what works with paid media on Pinterest.
“To win with Pinterest, marketers have to be smart about how to best apply paid media. Our research shows that 73% of active Pinners made a purchase because of Pinterest. Marketers are seeing significant earned media lifts from their Promoted Pins campaigns, since great content is frequently shared, and those Pins continue to perform long after a campaign’s end,” according to Ahalogy Co-founder and CEO Bob Gilbreath. “Our brand clients first ‘learn through earned’ on Pinterest, and then add paid promotion, leading to some pretty significant results,” “As more and more brands scale, they are starting to realize that piecemeal solutions on Pinterest are harder. We came together with 4C because we wanted to provide marketers with a more complete, end-to-end solution. Like Pinterest, it’s a game-changer.”
For more than three years, Ahalogy has been helping top brands like Kraft, Kellogg’s, Sweaty Betty, and Quaker deliver meaningful content marketing on Pinterest. As a Content Publishing partner, Ahalogy taps into Pinterest APIs to provide strategy and technology solutions for content, publishing, and continuous optimization.
4C’s products are built on more than 30 years of computational science research by Founder and Chief Scientist, Dr. Alok Choudhary, at prestigious institutions including Northwestern University. Advertisers and agencies such as eBay and Merkle use 4C’s technology to improve media effectiveness and efficiency. Through 4C’s Social Ads product and Pinterest’s Ads API, advertisers have the ability to easily manage, scale and optimize their Promoted Pins campaigns on Pinterest.
“4C and Ahalogy have been sharing clients and working on Pinterest solutions from different ends, so it made sense to partner together. Today’s brands must create great content and get it in front of the right people, in the right place, at the right time,” said 4C Insights’ CEO Lance Neuhauser. “As Pinterest consumer usage grows, marketers are increasing their spending, and Pinterest continues to expand its Marketing Developer Platform partner to match advertiser needs. Together with Ahalogy, we’ve created a real one plus one equals three effect, and brands are already seeing the results.”
How exactly do the technologies work? With innovative Pinterest-focused insights and technologies like Liftwords™, Ahalogy helps marketers create and optimize content that resonates most with Pinners. Meanwhile,4C’s advanced targeting, keyword bidding, and optimization technology allows those same marketers to apply media scale to the best performing content. Combining owned content with paid media leads to significant improvements in engagement, traffic, and sales.
“Pinterest is a key channel for leading brands and we work with Marketing Developer Partners to drive scaleable results on the platform. With Ahalogy and 4C’s combined, end-to-end solution for paid advertising and owned content we will have the added capability of seeing the full picture of customer acquisition from Pinterest in one place,” said Ryan Pitylak, CEO of Unique Influence, a full-service digital advertising agency specializing in social media. “The solution will help us understand the mix of what works and how to scale it, which will fuel increased investment in the Pinterest platform.”
Ahalogy is the Marketer’s Solution for Pinterest. As an official Pinterest Marketing Developer Partner, Ahalogy’s optimization technology, licensed content, and focused expertise helps brands Source, Optimize, and Scale content for success on the platform. We work with many of the world’s top brands and content creators to deliver meaningful marketing on Pinterest. Ahalogy is headquartered in Cincinnati, OH, the global capital of brand marketing, with additional offices in New York, Chicago, Stuttgart, Los Angeles, San Francisco. Visit Ahalogy.com/Research for more of our latest Pinterest insights and trends.
4C is powering the future of advertising through unique applications of data science and software engineering. Advertisers, agencies, media companies and content owners use 4C’s technology to improve effectiveness across TV, digital, social and mobile. 4C created the first platform to enable advertising across Facebook, Twitter, LinkedIn, Pinterest and Instagram through certified API access. The company also operates Teletrax, the largest global TV monitoring network covering more than 2,100 channels in 76 countries. Based in Chicago, 4C has staff in 17 worldwide locations across the United States, United Kingdom, the Netherlands, Germany, Hong Kong, India and Singapore. Visit www.4Cinsights.com for more information.