Monaco – 13 October 2015 – 4C, a data science company, today announced at SPORTEL Convention that its TV Analytics solution has been adopted by the World Air Sport Federation (Fédération Aéronautique Internationale/FAI). The Federation will use 4C’s Teletrax technology to track Video News Releases (VNRs) for general coverage of FAI sports, including ballooning, gliding, aerobatics and more. 4C’s TV Analytics solution monitors over 2,100 channels worldwide in 76 countries, enabling the Federation to better understand how its video content is broadcast and promoted globally.
Via its Teletrax technology, 4C provides the FAI with a unique analytics solution to seamlessly and effectively track its VNR content during air games and competitions across multiple international TV channels. It also enables the FAI to assess the most successful VNRs across different regions by monitoring the most aired VNR in real-time. This global analysis allows the FAI to create tailored VNRs that attract viewers and can be used by the media in its coverage of competitions and events.
Andy Nobbs, SVP Global TV Analytics Sales & EMEA Activation at 4C said: “Our TV Analytics solution allows our partners to track and analyse key moments in any sport, from track to field and to the sky, including niche air sports supported by the FAI. Collaborating with Quattro Media, our meticulous TV monitoring enables FAI to better understand its core demographic and develop its content strategy accordingly. As a result, we’re able to help the Federation explore new sponsorship and advertising opportunities as well as better analyse the success of its VNRs.”
“We are passionate about air sports and our collaboration with 4C has enabled us to build strategies that ensure our footage gets seen globally,” said Susanne Schödel, Secretary General, FAI. “The data that 4C’s TV Analytics solution provides is instrumental in the development of our content offering. Understanding what kind of footage is most appealing to a wide range of audiences allows us to modify our offering to best suit local and global audiences, which in turn helps us entice new participants and spectators. Many sports competitions taking place in the air rely on specific conditions, which can make it difficult for fans to follow the latest news, which is what led us to create our own VNRs in the first place. Having access to 4C’s data allows us to continue to promote our favourite sports to an increasing fan base in a far more effective and efficient way.”
4C’s TV Analytics powered by Teletrax is the world’s most comprehensive global television tracking solution. It enables clients such as entertainment studios, news organizations, sports rights holders, TV syndicators, advertisers and corporations to determine precisely when, where and how long their multimedia content is being used around the world on television. 4C maintains a proprietary network of detectors that monitors the television broadcasts of 2,100 channels from 76 countries in APAC, Canada, Europe, the Middle East, South and Central America and all 210 designated market areas in the United States.
4C’s products are built on more than 30 years of computational science research by Founder and Chief Scientist, Dr. Alok Choudhary, at prestigious institutions including Northwestern University. Its patented technology also leverages hardware and intellectual property acquired through Civolution and Royal Philips Electronics.
4C is powering the future of advertising through unique applications of data science and software engineering. Advertisers, agencies, media companies and content owners use 4C’s technology to improve effectiveness across TV, digital, social and mobile. 4C created the first platform to enable advertising across Facebook, Twitter, LinkedIn, Pinterest and Instagram through certified API access. The company also operates Teletrax, the largest global TV monitoring network covering more than 2,100 channels in 76 countries. Based in Chicago, 4C has staff in 17 worldwide locations across the United States, United Kingdom, the Netherlands, Germany, Hong Kong, India and Singapore. Visit www.4Cinsights.com for more information.
About the FAI
The Fédération Aéronautique Internationale (FAI), the World Air Sports Federation, is the world governing body for air sports and for certifying world aviation and space records. The FAI was founded in 1905 and is a non-governmental and non-profit-making organisation recognised by the International Olympic Committee (IOC).
FAI activities include Balloons and Airships, Power Flying, Gliding, Helicopter flight, Parachuting, Aeromodelling, Aerobatics, Hang Gliding, Microlight and Paramotor flying, Amateur-Built and Experimental Aircraft, Manpowered flying, Paragliding and all other Aeronautic and Astronautic sporting activities.