Today’s media fragmentation makes it more difficult than ever for companies to reach engaged customers. At the same time, more data than ever before is being generated that shows how and where engagement is happening.
As our clients continually push for more intelligent and powerful marketing solutions, 4C is able to turn trillions of data points into actionable insights for advertisers, agencies, media companies and content owners.
We’re proud to announce that because our clients have achieved record-breaking results through our proprietary social targeting, 4C Affinities, we have been selected as finalists for the Chicago Innovation Awards and Chicago Interactive Marketing Association Awards.
“It’s an honor to have our technology recognized within Chicago’s competitive and thriving tech community,” said Founder and Chairman Dr. Alok Choudhary. “More importantly, though, is that our clients are achieving quantifiable improvements in their advertising performance.”
At 4C, we’re excited about our new product advancements that will continue to improve our clients’ advertising effectiveness. At dmexco 2015, we announced TV Synced Ads, the first product integration between Social Ads and Teletrax’ technology. Now, advertisers can coordinate their TV and Social advertising and soon, more cross-channel solutions will be coming for 4C clients.
As the landscape continues to become more complex, we’re committed to delivering new and innovative ways to turn challenges into opportunities. And we’re honored to be recognized by our community for these efforts.