4C hosted our 3rd Micro-Conference at theWit Hotel in Chicago on August 6, 2015.

We were pleased to have more than 75 attendees, including prominent advertisers, agencies, and media companies.

The agenda was packed. First up was Lance Neuhauser, 4C CEO, who shared some quick thoughts on what the recent Teletrax acquisition means for the industry and our clients.

Then Lance conducted a Fireside Chat with Lisa Weinstein, President, Global Digital, Data and Analytics at Starcom MediaVest Group. They discussed industry trends such as TV + Digital convergence and metrics for success before fielding questions from a lively audience.

Following the Fireside Chat, Aaron Goldman, 4C ‘s new CMO, took the stage to moderate the Marketer Q&A session, with panelists Sachin Gadhvi, Vice President, Marketing at Ticketmaster, Bryan Benavides, Director of Digital Marketing at Abt Electronics, and Akin Tosyali, Director of Digital Marketing at Grainger. Key insights included the need to align incentives across teams and partners so that everyone is focused on corporate goals and not creating channel-specific fiefdoms.

4C’s Chairman and Chief Scientist, Dr. Alok Choudhary, joined us to share some of his team’s latest research. Then, Aaron unveiled a new hit game show, Affinity Feud, where audience members competed to win selfie sticks by guessing answers from 4C Affinities.

Of course, the evening wouldn’t have been complete without a networking session bringing all of our esteemed speakers and guests together over cocktails.

To see more of this special event, check out our photos on Facebook and the hashtag #4CMicroCon on Twitter.

We hope to see you at our next MicroCon!