Green’s Operational Leadership to Help Drive Geographic and Product Expansion
CHICAGO, IL – May 11, 2015 – 4C Insights, Inc., a data science company, today announced that Mark Green, 12-year veteran of Nielsen, has joined as Chief Operating Officer. 4C is powering the future of advertising to provide brands with actionable insights that drive measurable value. Green’s charter includes helping 4C scale its geographic presence, sales execution, client delivery, and product development.
Green is based out of 4C’s headquarters in Chicago and reports to CEO Lance Neuhauser. “Mark is ideal for 4C, since he has experience running large global operations as well as intimate knowledge of the media ecosystem,” explained Neuhauser. “As we continue to grow and evolve, Mark will ensure that we are able to scale without compromising the flexibility and innovation that our clients value.”
Green spent twelve years at Nielsen, helping the company drive operational and customer excellence, as well as building new product areas, several of which were subsequently spun off into successful businesses of their own. Before joining 4C, Mark was with Simulmedia, where he helped the company set up closed-loop buying systems. Earlier in his career, Mark spent seventeen years at advertising agencies providing strategic global leadership (in research, planning, and buying) for such shops as MediaCom and Initiative.
“At 4C, I’m able to combine my passion for creating innovation with my skills driving operational best practices,” said Green. “4C has already changed the way media is measured, planned and bought, and as we evolve from a startup into a mature organization, the opportunities we create for our clients will only continue to grow.”
Most recently, 4C announced its Social Ads 2.0 platform, which lets marketers place and measure social ad campaigns through a lightning fast online interface. Brands and agencies can quickly implement 4C’s unique insight-based technology to achieve their campaign goals through sophisticated targeting. Even better, marketers get a dashboard that places their entire workflow in a single browser tab, so everything from reporting to optimization can be seen at a glance. 4C’s proprietary solutions include a tool for media planning and measurement that capitalizes on the convergence of TV, mobile, and digital advertising.
Green lives North of Chicago in Winnetka, Illinois with his wife and two children.
About 4C Insights
4C Insights is a data science company that is powering the future of advertising to provide brands with actionable insights that drive measurable value. Its social intelligence and activation platform collects public social data and applies proprietary data science algorithms to determine the affinities between people and brands. 4C combines more than 20 years of Northwestern University research in computational science by Chief Scientist, Dr. Alok Choudhary, with proven advertising acumen to reveal new audience insight for brands and agencies. It is one of a handful of companies worldwide that is both a Facebook Preferred Marketing Partner, is Twitter Ads Certified, and a LinkedIn Certified Sponsored Updates Partner. The company has offices in Chicago, New York, Seattle and Singapore. For more information, visit www.4Cinsights.com.