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It’s all in Scope.

What if you could identify your best prospects, easily execute campaigns where your customers are the most engaged, and quickly assess the impact of your marketing on business outcomes? With Scope by 4C, you can. Scope’s self-service platform allows you to plan, activate, and measure across the closed ecosystems of linear TV, OTT, digital, and social media. With powerful data science, best-in-class workflow tools, and advanced measurement, Scope offers brands a comprehensive solution for managing insights and activation at scale.

33X

Click-to-quote rate lift

Custom audiences in Scope based on brand and competitor affinities helped Legal & General's Over 50s insurance product dramatically increase its click-to-quote rate.

That's life

293%

View-through-rate lift

The UK energy provider, Boost, used Rules-Based Optimization to optimize spend toward the best performing audiences to beat benchmark metrics.

Boost metrics

190%

Video completion rate lift

Woodford Reserve synced Twitter ads with their TV placements during the Kentucky Derby and saw double the video completions compared to non-synced ads.

Drink to sync

Check out the latest news

Bring Your Own Data

BYOD Solution Leverages Custom Reporting Metrics To More Effectively Optimize Ad Campaigns and Measure Business Outcomes

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Are you a Video Vanguard?

Highlights from new research from Forrester Consulting commissioned by 4C titled Mature Your Video Marketing to Drive Business Value.

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Walled Gardens of Video

Video consumption is moving into the walls of gardens with large communities of people who have consented to share their data.

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Ready to use data to power your business?