4C Launches Audience-Driven Upfronts Planning Solution to Optimize TV Ad Budgets

Learn how you can optimize your TV Upfronts planning with audience insights through Scope.

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The State of Media Q4 Report

Key trends and performance benchmarks across Facebook, Instagram, LinkedIn, Pinterest, Twitter, Snapchat, and TV.

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2019 Predictions

Six key industry changes that will launch brands forward on their quest for consumer attention.

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#1 in Customer Satisfaction

We’re proud to be the highest-rated in Cross-Channel Advertising Software on G2 Crowd.

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Change Your Perspective

See how Abt uses 4C to improve return on ad spend by 5x and cut time spent managing campaigns and creative in half.

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Check out The Squeeze

4C CEO Lance Neuhauser hosts a new podcast featuring insights and interviews about media and the business of media.

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Engage your customers at scale with audience intelligence, premium inventory, and powerful insights all in one platform.

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Our data science and marketing technology equip you to win the battle for consumer attention.

About 4C

Leverage the 4C Insights Affinity Graph™ to identify and activate your most valuable audiences.

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4C’s done a great job from day one of constantly iterating, constantly innovating, new data sources, new inventory sources, new ways of streamlining and improving the way that people at VivaKi buy media.

Drew Huening, Product Director
VivaKi
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Client Success

Case Study: Woodford Reserve improves video performance syncing Twitter ads to Kentucky Derby

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Thought Leadership

Use the Data: An Advanced TV White Paper

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News & Events

Rising to the Challenge(r) Brands

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