4C Launches Audience-Driven Upfronts Planning Solution to Optimize TV Ad Budgets

Learn how you can optimize your plans with audience insights through Scope.

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The State of Media Q4 Report

Key trends and performance benchmarks across Facebook, Instagram, LinkedIn, Pinterest, Twitter, Snapchat, and TV.

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2019 Predictions

Six key industry changes that will launch brands forward on their quest for consumer attention.

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#1 in Customer Satisfaction

We’re proud to be the highest-rated in Cross-Channel Advertising Software on G2 Crowd.

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Change Your Perspective

See how Abt uses 4C to improve return on ad spend by 5x and cut time spent managing campaigns and creative in half.

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Check out The Squeeze

4C CEO Lance Neuhauser hosts a new podcast featuring insights and interviews about media and the business of media.

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Engage your customers at scale with audience intelligence, premium inventory, and powerful insights all in one platform.

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Our data science and marketing technology equip you to win the battle for consumer attention.

About 4C

Leverage the 4C Insights Affinity Graph™ to identify and activate your most valuable audiences.

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The great thing about 4C affinities is that they show you such unexpected connections.

Tricia Lasky, SVP Partnerships
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Client Success

Case Study: Woodford Reserve improves video performance syncing Twitter ads to Kentucky Derby

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Thought Leadership

Use the Data: An Advanced TV White Paper

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News & Events

Facebook and the Future of The Living Room

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