It’s all in Scope.
What if you could identify your best prospects, easily execute campaigns where your customers are the most engaged, and quickly assess the impact of your marketing on business outcomes? With Scope by 4C, you can. Scope’s self-service platform allows you to plan, activate, and measure across the closed ecosystems of linear TV, OTT, digital, and social media. With powerful data science, best-in-class workflow tools, and advanced measurement, Scope offers brands a comprehensive solution for managing insights and activation at scale.
Audience-based planning
Continuously ingest fresh data and deploy first-party and third-party audiences across channels to reach your best customers.
Business outcomes measurement
Manage campaigns with an eye to quantifiable results using measurement data integrated with activation tools.
Video-centric media
Orchestrate inspiring campaigns across linear TV, OTT, digital, and social at the moments your customers are most engaged and ready to act.
Real-time optimization
Improve efficiency across the customer lifecycle with advanced workflow tools and continuous optimization at scale.
33X
Click-to-quote rate lift
Custom audiences in Scope based on brand and competitor affinities helped Legal & General's Over 50s insurance product dramatically increase its click-to-quote rate.
That's life
293%
View-through-rate lift
The UK energy provider, Boost, used Rules-Based Optimization to optimize spend toward the best performing audiences to beat benchmark metrics.
Boost metrics
190%
Video completion rate lift
Woodford Reserve synced Twitter ads with their TV placements during the Kentucky Derby and saw double the video completions compared to non-synced ads.
Drink to sync
