It’s all in Scope.
What if you could identify your best prospects, easily execute campaigns where your customers are the most engaged, and quickly assess the impact of your marketing on business outcomes? With Scope by 4C, you can. Scope’s self-service platform allows you to plan, activate, and measure across the closed ecosystems of linear TV, OTT, digital, and social media. With powerful data science, best-in-class workflow tools, and advanced measurement, Scope offers brands a comprehensive solution for managing insights and activation at scale.
Click-to-quote rate lift
Custom audiences in Scope based on brand and competitor affinities helped Legal & General's Over 50s insurance product dramatically increase its click-to-quote rate.That's life
The UK energy provider, Boost, used Rules-Based Optimization to optimize spend toward the best performing audiences to beat benchmark metrics.Boost metrics
Video completion rate lift
Woodford Reserve synced Twitter ads with their TV placements during the Kentucky Derby and saw double the video completions compared to non-synced ads.Drink to sync
Check out the latest news
Bring Your Own Data
BYOD Solution Leverages Custom Reporting Metrics To More Effectively Optimize Ad Campaigns and Measure Business OutcomesRead More
Are you a Video Vanguard?
Highlights from new research from Forrester Consulting commissioned by 4C titled Mature Your Video Marketing to Drive Business Value.Read More
Walled Gardens of Video
Video consumption is moving into the walls of gardens with large communities of people who have consented to share their data.Read More