It’s all in Scope.

What if you could identify your best prospects, easily execute campaigns where your customers are the most engaged, and quickly assess the impact of your marketing on business outcomes? With Scope by 4C, you can. Scope’s self-service platform allows you to plan, activate, and measure across the closed ecosystems of linear TV, OTT, digital, and social media. With powerful data science, best-in-class workflow tools, and advanced measurement, Scope offers brands a comprehensive solution for managing insights and activation at scale.


Click-to-quote rate lift

Custom audiences in Scope based on brand and competitor affinities helped Legal & General's Over 50s insurance product dramatically increase its click-to-quote rate.

That's life


View-through-rate lift

The UK energy provider, Boost, used Rules-Based Optimization to optimize spend toward the best performing audiences to beat benchmark metrics.

Boost metrics


Video completion rate lift

Woodford Reserve synced Twitter ads with their TV placements during the Kentucky Derby and saw double the video completions compared to non-synced ads.

Drink to sync

Check out the latest news

COVID-19 Resources

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NBCUniversal + 4C

4C Selected to Power Cross-Platform Reach Optimization For NBCUniversal's One Platform

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Gartner Customers’ Choice

4C Recognized as Gartner Peer Insights Customers’ Choice for Ad Tech.

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