Power your plan with unique tools for Advanced TV that deliver workflow efficiencies and performance outcomes.

About 4C TV

The future of TV is here.

4C TV empowers marketers to go beyond demographics like age & gender and metrics like reach & frequency for attracting your most valuable audiences.

Our tools are purpose-built to help marketers improve workflow and performance across linear inventory bought traditionally and programmatically. We help you drive impact with data-driven audiences and measurement solutions built on the 4C Insights Affinity Graph™.

  • Apply predictive intelligence that recommends the best placements and inventory based on your target audience.
  • Gain real-time insight into your TV advertising including delivery and impact.
  • Combat distracted viewing by triggering digital ads in conjunction with TV spots.
  • Protect and monetize your content using the Teletrax™ global TV monitoring network.
Contact 4C

[4C is] helping us determine things like how successful sponsorships were.

Howard Shimmel, Chief Research Officer
Turner Broadcasting
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March 21st, 2017  /  Featured News

Advanced TV Webinar Recap

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March 21st, 2017  /  Featured Resource

March 2018 US TV Social Lift Rankings

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