Advanced Sports Marketing

Harness the power of TV and social media to deliver your message to the right audience

WORLDWIDE TV TRACKING

TV Analytics

WORLDWIDE TV TRACKING

TV Analytics

Protect and monetize your assets by tracking sport content aired on over 2,200 TV channels worldwide.

Monitor sports content – live events, highlights, and interviews –  on the world’s largest TV monitoring network and detect every time your footage is shown. We collect data and deliver full video clips in real time.

Scott Chastain, SVP Affiliate Marketing and Development at NBC Universal says 4C TV Analytics, “is an invaluable cornerstone of our business, and has set a high standard for media measurement and intelligence gathering.”

Sport Sync

Social Ads

Sport Sync

Social Ads

Deliver branded, relevant sports content across social media.

4C Social Ads helps brands and sports properties better market to customers and fans. We deliver creative content in any format, and can trigger ads within seconds of live moments using our Sport Sync feature.

Howard Shimmel, CRO at Turner says of 4C, “they are helping us determine things like how successful sponsorships were.”

Value and Benefits

  • Helps sports properties reach a wider fan base, going beyond traditional organic social and digital channels to drive more engagement.
  • Allows brands to reach their most relevant consumers by delivering contextual content during live sports moments.
  • Supports sponsors’ activation strategies by giving them the platform to deliver relevant messages in conjunction with their sports property partners.
  • Assists sports marketing agencies in amplifying their work with clients and providing measurable, evidence-based feedback of success.

Read sport-related insights for teams, sponsors and consumers from top researchers at 4C.

GET RESOURCES

How can social media data drive insights about sport and TV for brands? Read our surprising findings!

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Powered by the 4C Insights Affinity Graph

The 4C Insights Affinity Graph™ taps into the unlimited focus group of social media to measure real human interactions around teams, brands, sponsors, athletes and more. Harness the power of surprising insights drawn from real consumer behavior to enhance your media plan and reach your most engaged audience.