Know how your assets are performing at all times and drive increased consumption.

Utilize 4C data harmonized from ad delivery, viewership, and social engagement to demonstrate value across screens. Tap Teletrax, the world’s largest TV monitoring system to track your content across channels and continents.

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Shared Media Experiences

Learn how brands can create emotional resonance with shared media experiences through multi-screen analytics and activation.

Next Generation Media Technology

Get smarter insights and better results from 4C’s solutions for buying, measuring, planning, and selling media across TV and Digital.

Analytics

Advertising Analytics

Analytics

Advertising Analytics

Gain the intel to monitor and optimize TV ads in-flight.

Lower your target CPM and maximize your impact with comprehensive television audience delivery intelligence. 4C Advertising Analytics is the only solution to combine data from TV ad occurrences, cost, household viewership, and social engagement.

  • Strengthen your competitive intelligence with a complete competitor creative library including media placements and spend
  • Fine-tune your creative, program, and network choices for optimal audience delivery
  • Spend smarter with the right ads on the right programming
  • Discover which programs share an affinity with your brand
  • Verify ads are running where and when you planned
  • Understand delivery to your target audiences
  • Visualize ad impact with social engagement and affinity from 1.5+ billion consumers across Facebook and Twitter
Analytics

Content Analytics

Analytics

Content Analytics

Monitor and protect your content around the globe.

Utilize Teletrax, the world’s largest TV monitoring system for contractual compliance, sponsorship ROI, copyright protection, reach and performance analysis, management decision making, client renewals, competitive analysis and more.

  • Automatically verify where, when and for how long your content was broadcast via terrestrial, cable or satellite television
  • Gain insights through comprehensive reporting via secure client portal or automated data interchange
  • Protect your business by knowing video assets are being used only by authorized networks
Activation

TV Synced Ads

Activation

TV Synced Ads

Connect brands with their key audiences across screens in real-time.

Automatically deliver ads across social, display, search, video, and mobile in coordination with TV ads and content. 4C’s proprietary technology automatically launches digital campaigns within seconds of customizable TV triggers to increase effectiveness through cross-screen synergies.

  • AD SYNC – Show simultaneous ads across screens while your TV commercial airs
  • PROMO SYNC – Automatically deliver ads within seconds of when network promos air
  • SPORT SYNC – Coordinate ads with live sport moments such as touchdowns, pit stops, home runs, goals, etc.
  • PROGRAM SYNC – Continuously deliver ads throughout targeted TV programs
  • LIVE EVENT SYNC – Capitalize on real-time moments by syncing during live events
  • AD BREAK SYNC – Deliver continuously throughout an entire commercial break and own all ad pods
  • POLITICAL SYNC – Trigger ads in top battleground states based on metadata
  • WEATHER SYNC – Trigger ads based on current weather conditions and forecasts around the world
  • BRAND AFFINITY SYNC – Sync with commercials for brands that share similar social media affinities
Activation

Social Ads

Drive tune-in and engagement through social advertising.

Power ads on the first SaaS platform to enable advertising across Facebook, Twitter, LinkedIn, Pinterest, Instagram and Snapchat.

  • Quickly reach audiences inclined towards your programs and characters with proprietary targeting built on predictive data science
  • Capitalize on pre-optimized, custom audience segments that can be applied across multiple formats and social networks
  • Manage campaigns with ease through intuitive tools and auto-optimization features

4C is bringing new information, using public Facebook data, to help agency planners and brands best pair TV and Facebook media together.

Rob Creekmore, Advertising Research Manager
Facebook
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[Teletrax’s TV Analytics] is an invaluable cornerstone of our business, and has set a high standard for media measurement and intelligence gathering.

Scott Chastain, SVP Affiliate Marketing & Development
NBC Universal
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[4C is] helping us determine things like how successful sponsorships were.

Howard Shimmel, Chief Research Officer
Turner Broadcasting
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