Promote your assets everywhere that matters.

4C provides cutting-edge technology to gain cross-screen insights on your customers, activate your most valuable audiences, and grow your revenue. Finally, you can market in real-time across screens.

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Shared Media Experiences

Learn how brands can create emotional resonance with shared media experiences through multi-screen analytics and activation.

Next Generation Media Technology

Get smarter insights and better results from 4C’s solutions for buying, measuring, planning, and selling media across TV and Digital.

Activation

TV Synced Ads

Activation

TV Synced Ads

Connect with your key audiences across screens in real-time.

Automatically deliver ads across social, display, search, video, and mobile in coordination with TV ads and content. 4C’s proprietary technology automatically launches digital campaigns within seconds of customizable TV triggers to increase effectiveness through cross-screen synergies.

  • AD SYNC – Show simultaneous ads across screens while your TV commercial airs
  • COMPETITOR SYNC – Blunt competitors’ messages by syncing with their TV spots
  • CATEGORY SYNC – Automatically coordinate ads with 17 product categories
  • LIVE EVENT SYNC – Capitalize on real-time moments by syncing during live events
  • PROGRAM SYNC – Continuously deliver ads throughout targeted TV programs
  • AD BREAK SYNC – Deliver continuously throughout an entire commercial break and own all ad pods
  • SPORT SYNC – Coordinate ads with live sport moments such as touchdowns, pit stops, home runs, goals, etc.
  • POLITICAL SYNC – Trigger ads in top battleground states based on metadata
  • WEATHER SYNC – Trigger ads based on current weather conditions and forecasts around the world
  • PROMO SYNC – Automatically deliver ads within seconds of when network promos air
  • BRAND AFFINITY SYNC – Sync with commercials for brands that share similar social media affinities
Activation

Social Ads

Boost performance and efficiency of your social advertising campaigns.

Power ads with ease on the first SaaS platform to enable advertising across Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Snapchat.

  • Manage and scale complex campaigns quickly through bulk editing, smart groups, and auto-optimization features
  • Invest in audiences inclined towards your brand with targeting built on predictive data science
  • Capitalize on pre-optimized, custom audience segments that can be applied across multiple formats and networks
Analytics

Advertising Analytics

Analytics

Advertising Analytics

Gain the intel to monitor and optimize TV ads in-flight.

Lower your target CPM and maximize your impact with comprehensive television audience delivery intelligence. 4C Advertising Analytics is the only solution to combine data from TV ad occurrences, cost, household viewership, and social engagement.

  • Strengthen your competitive intelligence with a complete competitor creative library including media placements and spend
  • Fine-tune your creative, program, and network choices for optimal audience delivery
  • Spend smarter with the right ads on the right programming
  • Discover which programs share an affinity with your brand
  • Verify ads are running where and when you planned
  • Understand delivery to your target audiences
  • Visualize ad impact with social engagement and affinity from 1.5+ billion consumers across Facebook and Twitter
Analytics

Content Analytics

Analytics

Content Analytics

Measure reach and performance of your content.

Use Teletrax, the world’s largest TV monitoring system to understand where, when and for how long video assets are viewed across the globe.

  • Quantify the exposure of video content in total minutes of exposure and estimated impressions
  • Optimize content through data-driven analysis and identify drivers of earned impressions
  • Gain insights through comprehensive reporting through secure portal or automated data interchange

With 4C we’ve been able to launch multiple campaigns at once quickly and easily.

Gabriela Parada, Social Media Manager
Adore Me
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4C’s leadership in the space has allowed eBay to connect with customers in new ways.

Jody Ford, VP Global Growth
eBay
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We work with Cutting-Edge Clients

Get Up and Running Quickly

With 4C University, clients can access training content on demand and get certified on our products to ensure all team members are set up for success.

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