sync4C TV Sync

Launch real-time social, search and digital display ads based on TV programs and commercials.

About 4C TV Sync

How do you engage distracted viewers?

Think about your behavior. When you’re watching TV, do you have another device in your hands? Are you checking it during the program? During the commercials? Both? You’re not alone. 85% of TV viewers are doing the same thing.

Capture multi-tasking consumers by taking control of the second-screen. Use 4C TV Sync to trigger social, display and search ads in conjunction with what’s on air and increase your overall exposure and brand impact.

  • Protect your TV investment by grabbing the attention of consumers who grab their phones while watching TV.
  • Allow audiences to digitally engage with your brand by pairing TV commercials with social, search and display ads.
  • Activate digital ads using real-time TV triggers including commercials, programs, product categories, competitors’ commercials and more.
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4C TV Sync one-sheet
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Optimisation of our campaigns has improved considerably since we started to use 4C. Using the rules combined with audience builder we are able to highly refine our activity for clients and have driven down the key metrics as a result. CPIs for mobile app installs, in particular, have improved by at least 20%.

Giles Henderson, Head of Distribution
Dentsu Mobius Media
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March 21st, 2017  /  Featured News

4C & Resolution Media Win MediaPost Creative Media Award for SAP Campaign

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March 21st, 2017  /  Featured Resource

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