planner4C TV Planner

Deploy our advanced TV tool for data-driven audience buying and linear schedule optimization.

About 4C TV Planner

How would audience-based strategies improve your plan?

Enhance your linear TV strategy with audience-driven recommendations for upfront planning, schedule optimization and scatter buying.

Build and activate campaigns within your current workflow while taking advantage of real-time pacing dashboard, flexible schedule building and easy-to-use reporting.

  • Gain a higher percentage of reach against your target audience while adhering to primary buying demo.
  • Inform future campaigns and scatter buys with predictive intelligence that recommends networks, dayparts, and programs for your goals.
  • Discover competitive advantages through detailed reporting on competitors’ TV ads.
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Optimisation of our campaigns has improved considerably since we started to use 4C. Using the rules combined with audience builder we are able to highly refine our activity for clients and have driven down the key metrics as a result. CPIs for mobile app installs, in particular, have improved by at least 20%.

Giles Henderson, Head of Distribution
Dentsu Mobius Media
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August 20th, 2015  /  Featured News

Want to Boost Engagement? Synchronize Your Ad-Buying Strategies

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August 20th, 2015  /  Featured Resource

May 2017 US TV Social Lift Rankings

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