planner4C TV Planner

Deploy our advanced TV tool for data-driven audience buying and linear schedule optimization.

About 4C TV Planner

How would audience-based strategies improve your plan?

Enhance your linear TV strategy with audience-driven recommendations for upfront planning, schedule optimization and scatter buying.

Build and activate campaigns within your current workflow while taking advantage of real-time pacing dashboard, flexible schedule building and easy-to-use reporting.

  • Gain a higher percentage of reach against your target audience while adhering to primary buying demo.
  • Inform future campaigns and scatter buys with predictive intelligence that recommends networks, dayparts, and programs for your goals.
  • Discover competitive advantages through detailed reporting on competitors’ TV ads.
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4C TV Planner one-sheet

4C has proven to be a highly valuable partner for Performics on a global basis with leading SaaS technology and top-notch support. As we continue to expand our performance marketing practice across TV and Digital, the 4C platform will play an instrumental role in delivering results for our clients.

David Gould, Chief Delivery Officer
Performics Worldwide
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