lift4C TV Lift

Understand the impact of TV marketing by measuring key performance indicators at the audience and creative level.

About 4C TV Lift

Do you know how consumers respond to your TV spots?

Exercise the power of the 4C Insights Affinity Graph™ to measure the brand impact and effectiveness of your TV advertising.

Use multi-channel synergies to gain insights and improve TV advertising performance.

  • Monitor changes in consumer affinity to evaluate the brand lift of your TV ads.
  • Gain insight into the symbiotic relationship between your various marketing channels.
  • Define your key outcomes and use our proprietary analysis framework to measure success.
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Optimisation of our campaigns has improved considerably since we started to use 4C. Using the rules combined with audience builder we are able to highly refine our activity for clients and have driven down the key metrics as a result. CPIs for mobile app installs, in particular, have improved by at least 20%.

Giles Henderson, Head of Distribution
Dentsu Mobius Media
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