audiences4C TV Audiences

Create advanced targeting segments that leverage affinity signals to improve your TV advertising.

About 4C TV Audiences

Why buy demos when you can buy audiences?

Fuse historical TV airings, real-time viewership, and social engagement data for your brand and your competitors to find the most valuable audiences.

The 4C Insights Affinity Graph™ incorporates Nielsen household data  so you can target more precisely across traditional TV schedules or programmatic TV campaigns.

  • Go beyond primary demos and dayparts by building unique audiences from custom data for your brand.
  • Craft targetable TV audiences built on the insights of billions of consumers and how they interact with media, technology, and each other.
  • Optimize campaigns to drive brand engagement, social amplification, and other key performance indicators.
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4C TV Audiences one-sheet
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Optimisation of our campaigns has improved considerably since we started to use 4C. Using the rules combined with audience builder we are able to highly refine our activity for clients and have driven down the key metrics as a result. CPIs for mobile app installs, in particular, have improved by at least 20%.

Giles Henderson, Head of Distribution
Dentsu Mobius Media
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