sync4C Social Sync

Harmonize messages across screens by triggering social ads in real-time using TV, sport, and weather triggers.

About 4C Social Sync

How are you capitalizing on real-time moments?

Per eMarketer, 85% of people watching TV are using a second device at the same time. Leverage 4C Social Sync to increase exposure and foster relevancy through cross-screen synergy.

With 4C’s self-serve platform you can set up your social ads to appear in conjunction with live TV, sport, and weather moments.

  • Boost ROI by integrating the mass reach of TV and precise targeting of social.
  • Maximize efficiency with granular targeting controls across social platforms.
  • Activate social ads in minutes of real-time triggers across TV, sport, and weather.

 

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Optimisation of our campaigns has improved considerably since we started to use 4C. Using the rules combined with audience builder we are able to highly refine our activity for clients and have driven down the key metrics as a result. CPIs for mobile app installs, in particular, have improved by at least 20%.

Giles Henderson, Head of Distribution
Dentsu Mobius Media
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