lift4C Social Lift

Gain insight into social engagement trends and mine affinity data for your brand and competitors.

About 4C Social Lift

What can social intelligence do for your brand?

Tap into 1.7+ billion consumers, 50,000 brands, and 41 languages to harness the limitless focus group of social media.

Get ahead of the competition by understanding how people are interacting with media, technology, and each other through the 4C Insights Affinity Graph™.

  • Reveal competitive advantages by comparing social affinities of your brand to competitors.
  • Validate the impact of sponsorships, media placements, or events have on social engagement.
  • Discover audience trends through deep dives into media and brand connections.
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Optimisation of our campaigns has improved considerably since we started to use 4C. Using the rules combined with audience builder we are able to highly refine our activity for clients and have driven down the key metrics as a result. CPIs for mobile app installs, in particular, have improved by at least 20%.

Giles Henderson, Head of Distribution
Dentsu Mobius Media
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March 21st, 2017  /  Featured News

Camelot Taps 4C to Power Innovative Advertising on Snapchat

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March 21st, 2017  /  Featured Resource

January 2017 US TV Social Lift Rankings

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