audiences4C Multi-Channel Audiences

Utilize custom-built segments that enable precise audience targeting across screens.

About 4C Multi-Channel Audiences

Are you maximizing your audience reach?

Power your marketing with exclusive audiences that deliver unmatched performance. Match first-, second-, or third-party data with the 4C Insights Affinity Graph™ to build custom segments. From there you can execute precise customer targeting across TV, social, video, and mobile.

  • Turn the behavior of real people across a multitude of proprietary data sets into unique audiences that can be immediately activated.
  • Build a single audience to target across your most valuable brand advertising channels.
  • Choose pre-defined audience segments or create custom audiences using your own data.
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Not only has 4C helped us improve marketing results for clients, but they also deliver operational efficiencies by enabling our team to activate seamless, multi-channel campaigns.

Jason Dailey, SVP Precision Marketing
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