Television is the largest and powerful advertising medium. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, we rank the top US advertisers using 4C’s Teletrax technology, the largest global TV monitoring network that covers more than 1,300 US channels in all 210 DMAs. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.
Verizon knocks of Hershey’s to become one of the top US TV advertisers for the week of January 30 – February 5.
Kay Jewelers intensifies TV advertising before Valentine’s Day.
Insurance brands 3 of top 5 cable advertisers.
Advertisers increase advertising on NBA programming following end of NFL playoffs.
College Basketball receives an advertising surge from jewelry brands Kay Jewelers and Ever Us during the first week in February.