Television is the largest and powerful advertising medium. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, we rank the top US advertisers using 4C’s Teletrax technology, the largest global TV monitoring network that covers more than 1,300 US channels in all 210 DMAs. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.
DirecTV keeps its lead in terms of total advertising time for the week of January 23-29, 2016.
MetroPCS and T-Mobile join AT&T as top advertisers on primetime broadcast.
Pharmaceutical brands made their way into the top primetime cable advertisers.
Heineken more than doubles its advertising time on NBA.
Gillette surges to the #2 advertiser on college basketball.