Television is the largest and powerful advertising medium. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, we rank the top US advertisers using 4C’s Teletrax technology, the largest global TV monitoring network that covers more than 1,300 US channels in all 210 DMAs. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.
DirecTV leads in total advertising time for January 16-22, 2016.
Automotive the top buyers of primetime broadcast.
Intuit ramps up cable advertising for tax season.
Subway enters top 10 for NFL advertisers in divisional round of playoffs.
FanDuel advertising heavily during NBA games.
Samuel Adams invests in College Basketball.