Television is the largest and powerful advertising medium. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, we rank the top US advertisers using 4C’s Teletrax technology, the largest global TV monitoring network that covers more than 1,300 US channels in all 210 DMAs. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.
Hershey’s and 20th Century Fox break into top US advertisers for February 6-12, 2016.
Kay Jewelers becomes the top primetime broadcast advertiser the week leading into Valentine’s Day.
AT&T and Kay Jewelers increase advertising time to become two of the highest primetime cable advertisers.
Verizon takes the top spot for NBA advertisers.
Advertising minutes surge on college basketball.