Objective

A notable Consumer Packaged Goods (CPG) advertiser was running a TV campaign. However, in the highly competitive CPG category advertising on a single channel was not enough and the brand needed a way to make its ads actionable.

Solution

Xaxis, the agency for the CPG advertiser, selected TV Synced Ads powered by Teletrax to deliver digital ads at the same time as its commercials. Digital ads were triggered within 3 seconds of TV commercial airings.

Results

The CPG advertiser drove the desired action achieving a 50 percent higher CTR for TV Synced Ads and more than 5 million impressions.