Objective

A new athletic shoe line wanted to raise awareness for its brand with a limited budget in a media landscape dominated by large sports brands.

Solution

Media IQ selected TV Synced Ads powered by Teletrax to deliver a digital campaign synced with the UEFA Champions League Final, a high-profile, single-day live sports event, focusing on key events during the match.

Digital ads were triggered within moments when:

  • A goal was scored
  • The half-time break began
  • Penalties occurred
  • Red or yellow cards were given
  • Competitors’ TV ads were broadcast

Results

Mobile ads delivered achieved 5X their click-through rate goal, and desktop ads achieved 6X their goal. The highly-engaged audience was proven to enhance brand awareness.