Television is a powerful advertising medium, providing emotional resonance and scale to ignite conversations and connect consumers with brands. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, we rank the top UK advertisers using 4C’s Teletrax technology, the largest global TV monitoring network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.
Argos’ ads promoting same-day delivery helped the brand clinch the number 1 overall spot in October.
Confused held onto its number 2 spot for Free to Air Peak advertisers as Argos increased at time.
Sony grabbed the number 1 spot for Pay TV Peak advertisers without building on ad minutes from September.