Although he posts far less frequently, President Obama has received 34x as many social media engagements per post as compared to President Trump over the past 3 months. With 26% loyalty, President Obama’s engagers vary more than President Trump’s, thanks mainly to his record-breaking August 12th tweet. When it comes to TV preferences, engagers with both Presidents are likely to engage with programs aligning with the political leanings of each. However, those who engage with causes like the Environmental Defense Fund, ACLU, and Habitat for Humanity are likely to engage with both Presidents.