Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during November. Advertisers are ranked according to total ad minutes aired in each category.
Ad time surges on broadcast primetime for auto, tech, and retail ahead of the holiday season.
Cable Primetime ad spots were popular among telecommunications providers.
Tech brands invest in NFL games leading into shopping season.
Kay Jewelers invested in ad time during NCAA football for engagement season.