Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during May. Advertisers are ranked according to total ad minutes aired in each category.

Toyota jumped to the top spot for Broadcast Primetime advertisers in May.

ENTYVIO joined the top 10 Cable Primetime advertisers with a 98% increase in ad time over April.

Automobile advertisers dominated MLB ad time.

Nissan and Ford joined the top NBA advertisers heading into the NBA Finals.