Television is a powerful advertising medium, providing emotional resonance and scale to ignite conversations and connect consumers with brands. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, we rank the top UK advertisers using 4C’s Teletrax technology, the largest global TV monitoring network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.
Sony, Volkswagen, and TalkTalk joined the top overall TV advertisers in the UK in June.
Sony jumped to the number 3 spot for Free to Air peak advertisers with spots highlighting its new Bravia OLED TVs.
Highland Spring landed in the top 5 Pay TV peak advertisers with a 5268% increase in ad time.