Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during June. Advertisers are ranked according to total ad minutes aired in each category.
Automobile manufacturers dominated Broadcast Primetime ad time in June.
DirecTV maintained its spot as the top Cable Primetime advertiser.
Investment in ad time during Soccer programming increased as the Copa America and UEFA Euro tournaments began.
Lexus joined the top MLB advertisers.