Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during July. Advertisers are ranked according to total ad minutes aired in each category.
Car manufacturers claimed the top 3 spots for broadcast primetime in July.
Travel companies joined the top cable primetime advertisers as vacation season peaked.
Audi joined the top MLB advertisers.
Insurance companies and fast food restaurants invested in Nascar ad time.