Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during February. Advertisers are ranked according to total ad minutes aired in each category.

Car manufacturers dominated broadcast primetime ad spots in February.

Domino’s joined the top cable primetime advertisers with a 226% increase in ad time.

Volkswagen jumped to number 2 for NCAA basketball advertisers.

NCAA ad time was more popular than NBA ad time as brands prepared for March Madness.