Television is a powerful advertising medium, providing emotional resonance and scale to ignite conversations and connect consumers with brands. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, we rank the top UK advertisers using 4C’s Teletrax technology, the largest global TV monitoring network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.
Nationwide jumped to the top spot for overall TV ad time in the UK in February.
British grocers Morrisons and Tesco joined the top Free to Air Peak TV advertisers.
Warner Bros. February investment in Pay TV is up 1,543% year-over-year due to its Kong: Skull Island and The Lego Batman Movie film releases.