Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during December. Advertisers are ranked according to total ad minutes aired in each category.
Chevrolet took the top spot for Broadcast Primetime advertisers in December.
Investment in Cable Primetime ad time was up overall during the weeks leading up to Christmas.
As the NFL regular season came to a close, NFL ad time was in demand.
Car companies dominated NBA ad time.