Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during August. Advertisers are ranked according to total ad minutes aired in each category.
Car manufacturers dominated broadcast primetime ad time in the US in August.
DirecTV claimed the top spot for cable primetime advertisers.
Investment in MLB ad time increased approaching the playoffs.
State Farm made the biggest investment in NCAA Football ad time as the season kicked off in August.