Television is the largest and powerful advertising medium. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, we identified the top US advertisers in 2015 using 4C’s Teletrax technology, the largest global TV monitoring network that covers more than 2,200 channels in 76 countries.
Geico leads in terms of overall TV advertising time.
Nissan leads the automotive category as the buyers of the most broadcast advertising time.
Insurance purchases the most Cable TV.