This Privacy Policy explains how 4C Insights, Inc. and its affiliates (“we,” “us”, or “our”) collects information through our website,, and as part of the media management services that we provide to our clients (“Services”).

Collection of Information


Personal Information

We may collect personal information about you when you provide such information to us through our website. We may ask you to provide personal information when you download reports or other information from our website, when you request a demonstration, when you register for our products or Services or otherwise submit forms on our website, when you contact us, and when you apply for a job. The personal information we collect through our website may include information such as your name, email address, and phone number. We may also collect certain information about your business.  The information we collect may also include information you provide to us (or our service provider) to apply for a job, including any information you allow us to access from a social networking profile that you make available to us as part of your job application.  Other information provided through a job application may include, for example, your educational and employment background, and your contact information.  Additionally, when we collect information from social media companies, they may provide us with your name and/or an identifier that the social media company has assigned to your account.

Information Provided By Third Party Partners

To provide Services to our clients, we rely on certain data provided to us by third parties.  This data may include information about how individuals engage with social media, identifiers provided by social media companies, the television programs and advertising that individuals view on their televisions or devices, and other demographic information about individuals.  This information is linked to hashed identifiers, which allow us to associate the data that we receive from various third party data providers without identifying the subject of the data.  For a description of what it means to hash an identifier, please see the section below.

Information Provided By Our Clients

Our clients may also provide us with hashed customer lists to provide certain Services to that client.  If a client provides us with an unhashed customer list, we hash the list on our client’s behalf before using the list for the purpose that the client provided it to us. When we receive hashed customer lists from our clients, each customer’s name has been replaced by a string of numbers and letters that represent the hash of that person’s name.  When a specific value is hashed, it provides the same randomized output each time it is hashed. Because the customer lists that we may receive from our clients are hashed, we are not able to identify the names of the customers on these lists.  We may correlate the hashed customer lists with data we collect from third parties, as described above.

Information Collected By Third Parties for Non-Advertising Purposes

We may use third-party service providers to collect information about your online activities across our website and other websites over time for non-advertising purposes, such as helping us understand how visitors to our website use the website.  If you use a mobile device to access our website, our service providers may collect information about your mobile device, including the device type and the operating system you use.  We may use Google Analytics to provide these Services.  To learn more about how Google Analytics collects and processes data and the choices Google may offer to control these activities, you may visit  To learn more about interest-based advertising activities by third parties on our website, please see the information provided below.

Data Collected Automatically

We may use cookies, beacons, log files, and other technologies to automatically collect certain information about your use of our website.  This information may include your IP address, device identifier, advertising identifier, your browser type and version, information about the operating system on your computer or device, the length of your visit, and the pages that you viewed on our website.  We use this information to analyze trends, to administer the website, to track users’ movements around the website and to gather demographic information about our user-base as a whole.

Cookies are small files that a website or its service provider transfers to your computer’s hard drive through your Web browser that enables the website operator or service provider  to recognize your browser and collect certain information. For instance, we use cookies to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved Services. We also use cookies to help us compile aggregate data about website traffic and website interaction so that we can offer better website experiences and tools in the future.  Please note that you may be able to refuse the use of cookies by selecting the appropriate settings in your browser.  You may also be able to view and delete cookies using features in your browser.  However, please note that if you refuse or delete cookies, you may not be able to use the full functionality of our website.

Use and Disclosure of Information

We may use the information that we collect to operate and improve our website and to offer products and Services to our clients.  These Services may include developing proprietary and custom audiences that our clients may use for advertising purposes, identifying television programming that is more likely to be viewed by a client’s target audience, measuring the performance of advertising campaigns, and estimating the number of households that were exposed to a specific brand advertisement, among other Services.  To provide these Services, we may combine data that we receive from third parties and correlate that data with information that we collect from social media companies.  We may also correlate data that we receive from third party partners with hashed customer lists to provide Services to the client that provided us with the hashed customer list.

We may share any personal information that you provide to us as described below:

  • With our vendors, consultants, agents, contractors, and other service providers that we use to support our business;
  • To provide you with any information or Services that you request;
  • To respond to subpoenas, court orders, and other legal process, or as otherwise required by law;
  • To exercise our legal rights or defend against legal claims, to enforce our contracts, to investigate, respond to and resolve problems or inquiries (including governmental inquiries), or to permit us to pursue available remedies or limit the damage that we may sustain;
  • In connection with an actual or potential merger, sale, acquisition, assignment, or transfer of all or part of our assets, affiliates, lines of business, or products, including at bankruptcy;
  • With our affiliates, subsidiaries, or parent companies; and
  • With your consent.

Third Party Links and Services

Our website may contain links to third party websites.  We do not control these websites, and this Privacy Policy does not apply to any information that you provide to those websites or that is collected by those websites.  We encourage you to read the privacy policy of any third-party website that you visit before providing any information to the owner of that website.

Interest-Based Advertising

We may partner with third-party companies that may use cookies or other technologies to collect information about your visits to our website and other websites over time, including information about the possible relationships among different browsers and devices, in order to provide you with more relevant advertisements.

This practice is called interest-based advertising.  You may visit to learn more about interest-based advertising and how to opt-out of this form of advertising on your web browser by companies participating in the Digital Advertising Alliance (“DAA”) self-regulatory program.  Please note that opting out will not stop advertising from appearing on your browser or mobile device.  It may make the ads you see less relevant to your interests.  Additionally, please note that if you use a different browser or device, or erase cookies, you may need to renew your opt-out choices.

Access to Personal Information

If you would like to access any personal information that you have provided to us, or you would like to request that we modify or delete any of your personal information from our active files, please use the contact information provided below to make such a request.

Updates to this Privacy Policy

4C may change this Privacy Policy from time to time. If we do, we will inform you by posting a revised Privacy Policy on this website with a new effective date.  We encourage you to read our Privacy Policy when visiting our website to make sure you understand how your personal information is used.

International Visitors

Please note that, as permitted by applicable law, any information that you provide to us through our website may be transferred to or processed in countries other than the country from which you accessed our website, including the United States, the Netherlands, Singapore, and the United Kingdom.  These countries may not offer the same level of protection with respect to your information as the country from which you accessed our website.

Contact Us

If you have any questions regarding this Privacy Policy, or if you wish to change or have any of your personal information removed from our active files, you are welcome to contact us at:

Effective Date: 7 June 2017

Download policy.