Discover key connections between audiences and brands when evaluating TV advertising opportunities, planning and packaging.

We analyzed audiences of more than 150 brands, over 800 broadcast and cable television programs across 14 US Television networks in order to provide conclusive insights that will both reaffirm common planning assumptions and uncover unexpected new connections between brands and television programing. Take advantage of these findings in preparation for upfront season.


Download this study to get a deeper look at how your brand, agency or network can use 4C's valuable affinity-based insights to influence your upfront strategy.