4C Primer: Audience-Driven Planning for Linear TV AdvertisingREGISTER NOW
Join guest speaker, Forrester Research Principal Analyst, Jim Nail for a brief primer on audience-driven TV on April 11, 2017 at 1:30 EST. In this webinar, you’ll discover how new innovation in television advertising is unlocking potential for brands to finally bypass age/gender demographic groups to reach the consumer segments that make the most sense for their business.
Why You Should Attend
- Learn more about the future of audience-driven television advertising
- Find out how a small change in today’s TV planning approach can help you go beyond age/gender for high index audience targeting
- Hear more about the kinds of TV audiences that are available to you right now
Jim Nail, Forrester Research Principal Analyst
Josh Dreller, VP Product Marketing, 4C