Per Forrester Research, over 50% of marketers report that they’re likely to incorporate Advanced TV into their plans in 2018.
4C held a week-long series of events, content, and education to help advertisers leverage audience-based buying technology in the Upfronts.
Scroll below for details and find out how you can still get involved. The revolution will be televised!
See how your current approach compares to audience-driven TV advertising.
Uncover the best networks and programs that satisfy your objectives for the 2018 Upfronts.
Fill out the form and a 4C rep will contact you.
The Advanced Advertising Summit brings together the industry’s most innovative thought leaders for a day of dynamic content and personal connections that explores the impact of data, automation, addressability, programmatic and measurement in TV advertising.
4C CEO Lance Neuhauser spoke on Data-Enabled TV Ad Buying/Selling. Check out some of the highlights in our newsletter.
Speakers include execs from 4C, Inscape, Mediaocean, and NBCUniversal.
Email Kari Brownsberger to submit your agency for consideration to be one of the stops on our roadshow.
Explore the state of Advanced TV based on 4C’s work with some of the largest networks and advertisers in the industry as well as interviews with more than a dozen experts in this burgeoning space including leaders from 4C, ABC, Blinc, Dentsu Aegis Network, Essence, Horizon Media, Hulu, Inscape, Mediaocean, Publicis Media, NBCUniversal, Roku, Telaria, and Turner.
Download the paper today!
Our new website (AdvancedTVNews.com) curates the best information from around the web on Advanced TV and related topics such as OTT, video, addressable TV, and more.
Live from the Advanced Advertising Summit, Beet TV interviewed industry experts about the latest trends in Advanced TV. Watch them here.