The State of Media Q2 2018

Learn how marketers captured audiences across Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and TV.

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Making Audiences Actionable

A new report from 4C and Advertiser Perceptions charts the post-disruption media landscape, from TV to digital to social and mobile.


Say hello to Scope by 4C

Meet the first self-serve platform to unify audience intelligence, activation, and analytics across TV, social, digital, and mobile marketplaces.


Change Your Perspective

See how Abt uses 4C to improve return on ad spend by 5x and cut time spent managing campaigns and creative in half.


Check out The Squeeze

4C CEO Lance Neuhauser hosts a new podcast featuring insights and interviews about media and the business of media.

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The Future of Media

Read our 2018 predictions and learn how you can find your audience on whichever screen is captivating them today.

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Our data science and marketing technology equip you to win the battle for consumer attention.

About 4C

Leverage the 4C Insights Affinity Graphβ„’ to identify and activate your most valuable audiences.

Learn More

4C’s done a great job from day one of constantly iterating, constantly innovating, new data sources, new inventory sources, new ways of streamlining and improving the way that people at VivaKi buy media.

Drew Huening, Product Director
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Client Success

Case Study: Guide Dogs Charity Increases Sponsorships and ROI with 4C Affinities

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Thought Leadership

Use the Data: An Advanced TV White Paper

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News & Events

Ad spend on Facebook properties soars despite data scandal

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