Yogi Berra famously said, “It ain’t over ‘til it’s over.” Alas even the man who was mighty with the mitt yet clumsy with the quips would not have used that phrase to refer to the 2018 NBA Finals. Indeed this series seemed destined to end in a Golden State triumph the moment J.R. Smith had his mental gaffe in Game 1 and sent the memesphere all a-tizzy.

Instead Yogi would have probably repeated his other repetitive catchphrase, “It’s déjà vu all over again.” With the Warriors and Cavaliers facing off in each of the past 4 Finals the rivalry has consumed the NBA and certainly created less playoff suspense.

As we know social media should not be relied upon to predict sport outcomes– although the results are often closely correlated – but it can definitely provide a barometer for fan sentiment. Sometimes it serves as an (un)intentional barometer for player and management sentiment as well.

This year, the winner on social was also the winner on the court with the Warriors eclipsing the Cavs in total engagements.

In the battle of the brands, Modelo was top of the pops.

But even in loss, LeBron James stood alone among the athletes.

Check out our NBA Finals 2018 Impact Report for all the highlights and remember, 4C’s Insights ain’t over ‘til they’re over so keep scrolling!

Get the rest of 4C’s Insights Volume 112 here.

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