It’s official. 2018 is the year of Advanced TV.

According to new research from Forrester, more than half of all marketers are likely to include Advanced TV buys in their schedule this year.

But what exactly is Advanced TV? And where’s the best place to start?

All your questions will be answered during 4C Advanced TV Week.

Our center of gravity will be in New York but many of our activities will be accessible globally.

Here’s the rundown:

March 26: 4C CEO, Lance, will be on stage at the Advanced Advertising Summit speaking about “Data-Enabled TV Ad Buying/Selling”

March 27: New Beet TV video series featuring interviews with industry luminaries

March 28-30: Audience Upfronts Roadshow at select agencies with our partners at Inscape, Mediaocean, and NBCUniversal

March 29: Advanced TV webinar with guest speakers Jim Nail from Forrester Research and Sam Rose from Horizon Media

We’ll also be publishing a new Advanced TV Whitepaper featuring wisdom from thought leaders at 4C, Blinc, Dentsu Aegis Network, Disney, Essence, Horizon Media, Hulu, Inscape, Mediaocean, NBCUniversal, Roku, Spark Foundry, Tremor, and Turner.

Finally, we’ll be launching a new Advanced TV News website that will be available as an industry resource with the latest developments in this burgeoning space.

So join us for 4C Advanced TV Week as the revolution will indeed be televised!

Now set your dial for the rest of 4C’s Insights.

Read the rest of 4C’s Insights Volume 99 here.

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