On Thursday, MediaPost hosted the Creative Media Awards at the Yale Club in New York to celebrate the media industry’s most effective work.
With increasingly more channels and ways to consume content than ever before, media has become more fragmented, making it challenging for brands to deliver relevant messages that move customers through the purchase journey. In order to solve this challenge for SAP, Resolution Media leveraged the 4C platform to create a multi-screen experience.
As SAP ads aired on TV, 4C automatically identified the commercials and triggered keyword-targeted search campaigns. Simultaneously, Resolution optimized search assets with the greatest return to ensure the most qualified audience was reached. After viewing a TV ad, prospects were conditioned to use more precise queries, enabling SAP to deliver more targeted ads and capture improved leads.
The campaign improved results across all stages of the purchase journey, including:
- 24% higher click-through rate
- 26% reduction in cost per click
- 13% more time on landing pages
- 6% lower website bounce rate
- 26% increase in lead volume
- 15% lower cost per lead
— Resolution Media (@ResolutionMedia) January 27, 2017
It is quite an honor to have won this award with our Resolution Media partners. At 4C, we’re focused on delivering data science and media technology for orchestrating brand messaging across screens. We’re always excited when our platform delivers strong results for our clients and this type of recognition is a nice cherry on top.
To learn more about our award-winning solutions, get in touch with our team.