Happy new year and greetings from Las Vegas!
CES is always a feast for the senses and it seems like this year sight and hearing are the big winners.
And your ears have never had more music choices with “audio everywhere” becoming a bona fide buzzword.
But nothing beats the live experience with artists like Snoop playing the Pandora party Wed. night, Gwen Stefani getting the nerds grooving at the MediaLink dinner last night and The Chainsmokers kicking off their Vegas residency tonight at the iHeartRadio bash.
One trend to keep an eye on for 2017 is the new programmatic video and audio opportunities emerging for advertisers within the streaming platforms.
Another is the continuing convergence of TV and social media. At the show yesterday, our partners at Turner showed off the integration of the 4C Insights Affinity Graph™ in their Launchpad product at the Sports Business Innovation Live showcase.
Be sure to add Insights4C on Snapchat to catch the highlights from CES and here’s a direct link to our story from Wednesday for the Snap-challenged.
Read the rest of 4C’s Insights Volume 37 here.
Subscribe to our newsletter to get updates from 4C in your inbox.