It’s been a busy couple of weeks for 4C on the event circuit as we evangelize the powerful combination of TV and Social Media.

Last week, our VP of EMEA Sales, Helen Chabran, spoke at the World Broadcasting Unions IMCG Forum in Dubrovnik and our Chief Product Officer, Anupam Gupta, spoke in Miami at Beet Retreat 2016: The Transformation of Television.

This week our VP of Product Marketing, Josh Dreller (pictured above), spoke at the Future of TV Advertising Forum in London, Anupam attended the Shift 2016 Programmatic Video & TV Advertising Summit in New York and Helene was joined by other team members at News Xchange in Copenhagen.

Among other testimonies, this edition of 4C’s Insights includes a white paper on how to use social media to create addressable TV audiences as well as a video interview with Anupam waxing poetic on how social affinities can help TV stakeholders.

Click away!

Read the rest of 4C’s Insights Volume 33 here.

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