Well, the 2016 US Presidential Election is over and Donald Trump has emerged victorious.

So how did things play out on social media?

As you can see in our Election Impact Report, Trump was able to parlay his lead on social into the votes needed to win.

It’s worth pointing out that our analysis of the data focused on engagement and sentiment, not merely likes and followers. 

The former provides a much clearer view of actual behavior and strips out metrics that can be misinterpreted in much the same way the polls were misconstrued. 

Social media truly reflects the pulse of the people and provides a much larger sample size than any poll or focus group possibly can.

This election proved one again why social can be such a valuable data set and requires careful analytics.   

Hopefully that’s something we can all agree on. 

Now keep calm and carry on for more of 4C’s Insights.

Read the rest of 4C’s Insights Volume 30 here.

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