This week 4C attended the 27th edition of Sportel Monaco, which is the must-attend event for sports marketing and media industry leaders.

Over the 4 days sport experts met to discuss new trends within the industry, what’s hot, what’s news and what lies ahead for the next 12 to 18 months.

The atmosphere of Monaco was great for thinking about how we can drive value for all stakeholders in sport.

Below I’ve noted some highlights of the event:

Facebook is becoming a major player in sport

Dan Reed, head of global sports partnerships at Facebook, shared a high level overview of key trends putting them at the center of the industry.

  • Video is a key factor in terms of audience growth and marketers need to use all the different video formats available to reach new audiences. There is 100M hours of video viewed per day and 75% of Facebook video views are on Mobile.
  • Multiscreen is a huge trend. As TV and social media are evolving together, brands are looking for insights across screens. Facebook is the first primary second screen for live events and 85% of people using social media during live TV broadcasts visit Facebook.
  • Players are keys for advertisers. Athletes get more distribution on Facebook than leagues, teams and sports combined.

Streaming video channels are capturing audiences

Sports TV audiences are massively turning to mobile and laptop. Facebook, Twitter, Yahoo, Amazon, Google are all becoming part of the TV broadcast rights battle.

Virtual reality could become the next game changer

Many companies were showing their new virtual reality product at their booths and for the first time I tried VR with Virtual Live. This was a great experience and a new way to consume sport content. NBA was the first organisation to release a VR project in 2016 but others are not far behind and consumers should be able to experience amazing VR projects during live sport events in 2017.

4C is well positioned to unlock value

With solutions for real-time social media marketing and global sports broadcast tracking, 4C can offer tremendous value to brands and sport organisations. Our sports sales director for EMEA, Tim Lunn, was interviewed by Sportel TV to discuss what he was seeing at Sportel and how 4C can help deliver value. Overall it was a great event and we’re looking forward to the 2017 edition.