Last week, we attended Advanced Advertising Summit in New York, where our CEO Lance Neuhauser spoke on the panel “Big Changes from Big Data.” As a part of New York TV Week, the Summit had a large focus on the future of television. Joining Lance on his panel were Michael Dean, EVP Strategy and Analytics at Katz Media Group, David Ernst, Vice President, Audience Measurement and Innovation at Discover Communications, Sony Joseph, VP, Data Products at FreeWheel, and Sean Muller, CEO & Founder at iSpot.tv.
The panel’s conversation revolved mainly around how data science is evolving the way advertisers and content producers approach TV. Panelists discussed how data might impact targeting decisions, ad pods, product placement and programming decisions. As Lance pointed out, big data can tell us a lot about behavior. Yet, how people are consuming content and traditional ad formats, especially in the TV space, still needs to be addressed. Watch more of what Lance had to say on the panel below:
In addition to sponsoring Advanced Advertising Summit, we were happy to help support Beet TV’s interview series from the event. Beet TV’s Andy Plesser interviewed speakers and attendees from Turner, Viacom, Mediavest|Spark, and more – including Lance. Watch the interviews here to see how major players in the industry are approaching addressable TV, changing ad formats, and new targeting options.