Earlier this week, the first debate between Donald Trump and Hillary Clinton was held, and it turned out to be the most-watched of all time with 84 million viewers. 

There’s no question the circus of this election cycle is making for great television and both candidates got their prime-time jabs in. The polls show Clinton was the winner but we all know how reliable polls are and thus there will be further debate as to who took round one.

So how can we settle the debate over the debate? What source of data has proven time and time again to be a leading indicator of public sentiment? If you answered “the cyber,” you’re not only keying in on one of the best debate memes but you’re closing in on the truth. 

Indeed, from political revolutions to referendums, social media can tell you everything you need to know when 4C data science is applied. (Oh and by the way, it’s proven to boost media performance, too.) With that in mind, be sure to check out our latest impact report assessing the key moments of the debate to see who came out on top.  

At the end of the day, while we can certainly debate the issues and whose policies will work best, the facts are the facts – even if they might be pointless. And when it comes to the pulse of the populace, you can rely on 4C to foresee the future.

Read on for more of 4C’s Insights including some curated links that put a spotlight on other issues related to measurement and transparency.

Read the rest of 4C’s Insights Volume 23 here.

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